If You Market To Everyone You Reach No One

Full transcript

Welcome back to the Anthony Amor Show. Guys, this is Skylar. Wrote that's an inside joke for those that understand. But Skylar, thank you for coming on. Uh appreciate it. For those that do not know, Skylar here does our marketing and is branching into sales. So we're doing a little bit of both, but he's the guy behind the scenes, remote. So for a lot of people here, they've had conversations with him on the phone, and now they know who he is. But irregardless, Skylar, we're gonna jump right into this because I think we have a lot to get through. So let's do it. I'm gonna talk specifically about your first position here, which was lead nurturing. For those that don't know that own a business, what is a lead nurturist? What is the primary responsibility and why is it necessary?

Sure. So behind lead generation, you have the nurturist. It's kind of the middle of the funnel. You're trying to really develop relationships with these leads. And uh it's kind of like an appointment setter in a way, um, getting them booked for whether it be consultations, uh meetings, or or just that that sales process. So um the lead nurturist job is when when the lead comes in, however it's acquired, uh the contact info, if it's marketing ads, it's it's your job to get a hold of them, whether it's text, email, phone call, and then um tell them about what you're selling or or what the process is. And and um yeah, you just kind of it's kind of like a sale in a way, and then uh you you set them up for the the sales meeting. So um I I think of it as relationship building, um, because it really is, especially in like an industry in health and fitness, you know, like people you have to develop a lot of emotional equity with uh these leads and um and these people, these are real lives and and real problems people have. So um, yeah, that's kind of the way I approach it.

One of the most interesting things about this industry, and it's something we pushed into you right away. The average time for general businesses in the US that a lead comes in, let's say through Meta, right? So they click an ad. For those that don't, you have an ad of meta, you click it, you fill out a form, it goes into some kind of software or CRM, right? It flags you. The average time it takes for someone to respond is 12 hours. Wow. 12 hours. Skylar, what is our rule here and why is it important?

Yeah, we have a speed delete, it's under five minutes. Uh, if you can call them within the first 60 seconds, then then you're golden.

So why is that important?

Um a lead, don't hold me to the number, but uh if you contact a new lead in under five minutes, I I want to say it's like 10 to 20 times more likely to actually get them to answer the phone. I think it's actually more than that. I just don't know the exact number, but it's just it's a tremendous difference. So um it's usually because the person uh they're still thinking about it, they just saw it on their phone or wherever they they inquired. And um, if you can catch them as soon as possible, uh that's the name of the game.

So quickness is key.

Yeah, I mean, after that it just it drops exponentially, so day by day, hour by hour, minute by minute.

So let's say you call this person. What what is are you double dialing or are you single dialing? Are you texting? What does that frequency look like? And then when they do finally get a hold of that person, a lot of people get I I call it just phone paralysis. Right. Uh they don't know what to say on the phone. So, what does a conversation generally look like with that lead? Like, how are you talking to them? What are some of the things you're saying, and how are you guiding a conversation?

Yeah, of course. I mean, it did it depends on like the type of lead you're talking to, what industry you're in, but especially like in this industry, you have to be mindful um of the demographic that you're you're targeting. Um, so specifically for ours, uh, double dials is usually necessary because it gets people's attention. A lot of people have filters up to go straight to voicemail. So you got to do the double dial, anyways. Um, but you also have to be mindful not to harass them, right? Like if you if you just contact too much, it's gonna make someone go cold. So you have to be really strategic about your timing, um, the time of day, um, how often you dial, not always double dialing, you do it first, but uh not not every single time you try and reach out. Um and yeah, then the conversations usually look like we were trying to discover what they need changed in their life, right? Because it's more than just health and fitness, it's uh it's quality of life, it's it's restoration, uh, as we've spoken about. So uh uncovering what their motivation is, what their pain points are, where they're at in life, where they've been. And then uh you we usually work with people, you know, 50s and up. So um people have uh a lot of experience and a lot of life behind them. So um you just hold that space for them and and I don't rush the conversation. Uh you gotta take these time with these people and and then you know, kind of bridge that gap into into here and getting their quality of life back. So kind of elevator pitch on what our conversations look like.

No, what what asset because this is to give a little background for myself because it's so important. I started off front desk, right? I was trying to work every niche inside other gyms before I had my own company. And then from there I branched into my first ever sales position. And I worked for New York Sports Club, which is Town Sports International giant club. I didn't know what the hell I was doing. But in that industry, it was a lot of calling. And we're too we're talking 14 years ago at this point. Right. So calling, calling, calling, calling. No one answered their phones. So we would have power hours where we would sit there and just call people all the time, and I would never call people.

Right.

Ever. I would actually sit there and just shoot them a text on my personal phone.

For what reason? Because you weren't seeing the results?

I wasn't seeing results with phone calls.

I see, I see.

And because we were targeting 20-year-olds.

Yeah.

Like 20, like 18 to 20 year olds was our demographic. Right, right. So I was like, I don't want to be called, I would never answer a phone call. Right. So I would text these people and I would get answers and I would respond and I'd shoot. And like this is a very volume-based, cheap gym.

Sure.

So it was just to try to get as many people as possible. I broke the Northeast sales record in my first month there.

Aside from you the way you contacted people? Because of how I contacted people.

And everyone asked me how I did it, and I was just like, I just don't call people. Like no one, no 18-year-old is gonna relate to me over a phone call. They don't want to talk to me. Right. We're not calling it's not 60-year-olds. It's like, it's that's why it's important what you said is like know your demographic. When I I just asked my wife, well, girlfriend at the time, we're like, Sarah, like, how do you want to be contacted? She's like, Tex, I will never answer a phone call.

Yep. Yeah, I mean, you you learn, uh, it's it's different in any business, not just the industry, but the business especially. Um, and it's it's not something you can really have a template and get dropped into. I did when I started here. Um, and but that strategy was just honed and redefined day after day after day. And uh yeah, it's uh you just have to know when and how. I mean, a lot of people say it's a contact sport, and I still think it is. It just depends on uh how how you can get them to respond. Starting a conversation is key. So if you can do that through text, through email, uh, through your strategic phone calls, that's that's all it takes, as long as you can get your foot in the door and start the conversation. And then I always remind myself like, these people came to us, right? So it's not harassment, like they inquired with us. So I'm here to help, and that's how I approach every conversation.

And that's a good term, harassment, because I feel like that's another side of the corners, what you said, is not to hit that harassment signal. And it's a fine line. But some people, I feel like business owners always say live a life of violence. That's only successful because they know if they don't say that and they don't preach that, sure. You're never contacting this person, it's gonna be almost never.

Yeah.

So what what is that line? Like, what have you noticed is too little and too much?

Yeah, of course. I mean, there's a time and place um for that violence, uh, for that that energy. Um, I think the line is I I mean specifically, I could tell you it's seven days. It's seven days for us, you know. Contact someone straight for seven days, double dial on the first day, maybe twice on the first day, uh, one to two calls for the next seven days, and then you give them some space. If you push that line, I've learned, you know, you get blocked. So um, and then a lot of people to come back around, like after 14 days, 30 days. Uh, but the game changes a lot after then because uh now it's long-term nurture. So um you're you're really just trying to spark someone's interest again because they've lost it. They forgot who you were, they forgot why they they may were maybe been scrolling at midnight, you know, and saw your ad. And um, so it's my job, it's our job to uh to basically get them to re-inquire in a way.

So yeah. Yeah, definitely there's a lot to hold to this. And I think the most I know like interest in like coming into like the business world, starting my own business is nurturing. I did, but I didn't have like systems in place for it, and I would just pass it off to a salesperson eventually, because it is it's so much work. I would spend entire days just on my phone and then lose out on everything else. And that's why I think the position of itself is something I should have hired for way sooner.

Right.

Like I'm looking back, there was definitely positions I hired for that I shouldn't have hired for.

Yeah.

And there are other positions that I didn't hire for that I absolutely should have, and ironically, yours and Megan's. Right? Getting someone financial and getting someone more on a nurturing side because of how much time it consumes there. And those are things that I kind of wish I knew earlier. So to branch out more, right? We we got we got the nurturing process, you booked them for a consultation. What is an important metric we're looking at as opposed to let's say marketing as a whole? So, what is what is a marketer coming in, like someone in your current position now? What things do I want to focus on? What things do I want to control? And how should a business advertise, market? Like, what should I be trying to do as a business owner?

Okay, you're gonna have to remind me of the second half. I'm gonna start with the first. So the nurturing specifically, the metrics you're looking for is book rate. Um, it's because that's appointment setting, right? So you're just you're trying to book people. I mean, you can get deeper into that and you can start measuring how often people get answer their phone, like how many contact attempts it took, um, the times of day, the days of the week. Um, you can split it by location. Um, but ultimately, like I said, it's a it's a contact sport. So if you're just being diligent, you can you can usually get someone, um, but book rate, book rate is is the gold standard here. And and like you said, uh there's a lot of game plans and like strategies and templates, like by the books of how to do lead nurturing, and they're intense. I mean, one of the ones that that you shared with me when I started here uh after maybe a month or two is is uh it was it was wild. It was like double dial two times a day, every single day. And I I learned quickly it doesn't work with our audience. Like they you you do that after two days, they'll block you, you can never get a hold of them again. So um, yeah. But uh remind me the second part of the question on marketing and business.

Moving up, getting out out of lead nurturing, going to more of head of marketing. What are specific metrics now you're looking at? How does that branch from the point of contact to how do you get people to contact you? What specifically how you're shooting like ads to all the way to get the person to sign up?

Yeah, absolutely. So lead nurturing is like it's kind of top of the funnel. Um, so it's all connected, everything's very intimately connected, as as you and I both know. Um, so when you're when you're doing lead nurturing, you're you're kind of in the middle. You're you're bridging that gap, like I said, between the marketing and the sales. Um, so on on the top of the funnels, we call it the marketing side. Um, it depends again on the audience you're trying to reach and the methods and mediums you're using. So I I think everyone can agree that like we see our ads on Instagram and Facebook. So we call that meta. Um, meta marketing, the type of metrics you're looking for are like uh click rate, retention rate. I mean, you can measure hooks, how how often your audience engaged with your videos or your pictures, um, how often they stayed on it, uh, how long they watched, um, and then they click through. And then, I mean, you can you can get into some pretty nerdy stuff looking at uh uh how how long they spent like on the form they were filling out to inquire. Um you something interesting to me, specifically for us, is is looking at the types of people that redefined fitness uh appeals to. Um, of course, you can you can make ads to target certain demographics and certain audiences, but redefined fitness as a whole, especially medical fitness, um, as we are, appeals to usually people like 50s and up, you know? Um it's just the types of people that it pull. And uh so it's interesting to see that. So yeah, I mean, um click rate, retention rate, um, and then the book rate. And then and then on the other side of the funnel, you have uh show rate and then close rate, of course. You know, everyone knows that, everyone knows how how often they sell. But uh yeah, I mean, so this this is kind of in simple terms, uh top to bottom, getting them from behind the phone to in the door. Um a healthy business metric for booking at least is 30% or higher. Uh, at least I've come to find out. And then uh close rate, it really depends. I'm sure you know. Uh, you're the sales expert here. You have you have more background and experience than I do in this, but uh we, you know, specifically here have have had a uh close rate of 75%, 80%, and uh it's phenomenal. It's um it shows that uh not only are we confident in what we do, but uh the the product itself, the service, the experience, what we're offering to people is real. So yeah. I hope I answered your question. Yeah, this is a good thing. It's kind of a loaded answer, but yeah, loaded answer.

I'm gonna ask you something, and it's gonna be a live answer because we've only we've talked about this, but not in detail. Yeah. So I'm gonna put you on the spot a little bit. Yeah, go for it. This is gonna branch into branding. First off, what is branding? Sorry, which is an easier answer, but how do you brand something that doesn't exist? Right, and specifically, we created a new niche and we're calling it medical fitness. It does not exist. Right. So, how do you brand something like that? Like, what do you do?

Sure. Um, again, you can break down brand into different like subcategories, um, like brand consistency, uh, brand compliance, and uh, but ultimately branding is the message or it's it's like the lifeline behind your your business. So our brand specifically is medical fitness. Uh it's not personal training, it's not uh it's not a gym, absolutely, it's not physical therapy. Um it's it's you you have you kind of have to just keep getting more niche and niche and more specific on what your service actually is. So um medical fitness specifically is our brand. I think it's it's almost like in simple terms, it's it's the punchline to to what you're offering. So um yeah, I mean is branding something that doesn't exist. It's I first think it's finding out who you're working with. Um I think that's my answer actually for all the questions you've asked me. Yeah, you have to figure out who your people are and who your audience is. Um I think we had the product first and then we kind of got that. Uh we got more specific on that. But uh yeah, so you you have to get really specific about uh your service, um, not your industry, not your space, not the world you're in, but the actual service you're offering. And then you can we could say personal training, right? Uh and then you have to get even more specific than that, what type of personal training, uh for what age groups. Um, so that's how you brand something. You have to answer the questions on who you are, what you are, who you're serving, why you're doing it. Um, and then I guess you just come up with it that way. So yeah.

But Skylar, I want to help everybody. Sure. What do you say to someone that says that?

I think you can, uh, but you can't. Uh you're you're gonna get different results if you spread yourself too thin. Um you're not really a brand. You're a category, right? And that's why it's important to hone in on who your audience is, as I've mentioned so much, uh, because that's what's going to solidify your brand as a whole. So sure you can help everybody, but uh then you know, you could just call yourself a gym, or we could call ourselves a personal training studio.

So it's it's more about messaging, right? At the end of the day. And I always use the example of let's go straight medical, right? I have cancer, I can go see a doctor. I can go see a family doctor, right? Which is a little more specific. Or I can go see an oncologist, or if I'm a kid, I can go see a pediatric oncologist. Right. And then when I get inside of that, I can go to a general pediatric oncologist, I can go to the best pediatric oncologist that's uh I take a flight to to go see, right? So that's what people want. They want someone that's gonna specifically understand that specific problem. Like I would rather somebody that fully encompasses one problem I know they have the solution, as opposed to someone that generally understands. So how do you figure out? I know we we got a pretty down niche, and we're gonna niche off even more from where we are today. Of course, of course. But generally speaking, so Jim's run into this problem, how do they know who their customer is? How do they like know who to talk to?

Right. What would be your advice? I think at first it's trial and error. Um when you mentioned like oncologist, right? That's not the brand, that's the category. Um, I'm not sure in terms of like a medical space, but uh yeah, you have to you have to dive deeper into it and find out what your category is and the people you're serving. So um the reason I think it's trial and error. I mean, of course, if you go into this knowing exactly what you're gonna do, exactly who you're going to serve, then sure, maybe it looks out different uh for you. But I think a lot of people go into it uh just testing, you know, are are we doing this for all ages? Uh are we doing this for male and female or just one gender? Um, so the more specific you can answer all these questions on an individual, not a group of people. Um, and then also it's important to find out what's in demand, right? Because we've tested things that aren't in demand. Um, but I think the more proactive and the faster you can make decisions and implement tests and trials, uh, you're gonna get feedback. You're gonna get taught uh what is actually wanted and what's not. So, I mean, we've offered a few services, you know, that we've trialed and uh it just came to find out, not only by measuring metrics, but I think we could all tell that uh, you know, it's just there's not a demand for it. So um I think you'll you'll get feedback on anything, and then you kind of just refine the process. You have to track, and uh it's it's like a process of elimination, right? And then you just you'll get really specific on your people.

So yeah, no, I definitely definitely agree with that.

I wanna but I would say too, you can push the boundaries too far. Uh yeah, you could find your people, and then you could start getting uh too specific, where now you're losing other people uh because you're you're not right. There's a balance. There's a balance.

Like you don't want to talk about one specific person.

Yeah, of course. Of course.

Because then that one person that has this one weird right, but you can get that group.

Yeah.

Right? So that's definitely interesting. I want to talk about uh a little more specifically the ad component of it, right? We shift gears a little bit. Meta as a whole, if I'm coming into it and you're starting to scratch your company, what are some of the first things you're doing if someone new that doesn't understand it and doesn't understand how to advertise on ads? When should I know that I should spend money on ads? Like what are those two first things I'm looking at? If I know I should even hop on and spend money, and then when I hop on, what specifically should I start with?

Yeah, I mean, I think uh you're you're gonna look at your results first, right? It's how much money you put in, how much ad spend versus how much profit. Uh, a lot of people, the most generic term for this is is CAC, customer acquisition cost. Um, so how much are you spending and how much are you getting out of it? Uh aside from the creatives and the creative process, and like we talked on branding and figure out what your ads will look like, um, just the money side of it is that. So it's an interesting space that we live in because Meta itself is a business. Um, so when you're advertising, it's not just uh free platform, you know, it's they they need to make money too. So you have to play their game. Uh you have to learn and and educate yourself on on how the platform works first and foremost, uh, because there is like an algorithm to it. And if you're not familiar with it, then uh I they'll almost use your money. Uh right, like you could let's say I'll give you an example. You could film five amazing creatives, amazing actors. You can put them all up. You can put $50 in each one. But the algorithm's going to decide, hey, I like this one the best. This one's performing the best. Or maybe this one got a little bit more attention than the old one over here. So we're going to dump all your money into this one. And now you're thinking, what happened to the other four that I just spent so much time and energy on? Um, so so that's why it's it's it's again trial and error. Um, but you would set yourself a budget first. How much can I spend? Uh how much can I afford to lose? Uh, and then and then you'd you'd start there. But you you have to track and you have to know your results. If you're not doing that, you're kind of just uh throwing money at the wall and hoping something sticks.

So I mean, even specifically talk about budgeting itself. How much money should you spend a day on meta?

Yeah.

I know it's a loaded question, but just right.

Well, no, there's kind of a threshold you have to pass. Um, it's kind of a bell curve. So you're you're gonna you're not gonna spend enough, you're not gonna get very many results. As you go up, um, there's kind of like an optimal point. It's gonna be different for every industry, uh, but uh you'll you'll find that sweet spot, and you'll find that sweet spot by measuring things like customer exhibition cost, maybe like cost per show if you're an in-person service. Um, it would look different if it's if it's a different service, but then you could spend too much too, and your results are gonna start to decrease. So again, it's different for every single industry. I would say first and foremost, you would you would need to come up with a game plan. So uh how much are you willing to spend? How much can you afford to spend? Uh, how much can you afford to lose? And then also set a goal on how much you're trying to make, right? Every business should have standards on on what their CAC should be, on what their cost per show should be. Um, and uh the return on ad spend overall.

So and it's scary, like but if we before you even hop into meta, someone told me like you're gonna spend 50 bucks a day.

Yeah.

That's a lot of money.

Yeah, I was there, I was there at one point too.

And I was like, holy shit, fifty dollars a day to go this, and you get scared. Right. Skylar, what are we spending today?

Yeah, so I mean, we're averaging about $20,000 a month on ads.

However, we get uh more than two times return on ad spend, so it pays itself back and then some which is wild for people to like to like I have to put that much kind of money in it to really start skewing.

Yeah, it's very intimidating.

And the biggest lesson you learned this year so far is what? And I know I know what it is, but I wanted to say it.

The biggest lesson in And through meta. Through meta, you you you have to spend, you have to spend enough. You that that's what I've learned. You you uh yeah, if you're shy, if you're nervous, if you're not willing to put in the money, you're not gonna get the result. Uh unfortunately, it's a game, you have to spend a certain amount to get a certain amount out of it. So, I mean, specifically, there's a threshold you have to pass. Um, and I'll not get into the details on that, but basically, you have to put enough money into it where you are going to feed enough traffic into Meta's algorithm uh to benefit them and to benefit you. So uh yeah, it's it's their business plan. It's probably how they make money, I would assume. But but yeah, you you you have to be brave for sure.

And then their algorithm is Andromeda, right? So that's specifically what they look at and focus on. Where do you think, and I know you're not Mark Zuckerberg, but where do you think the direction of meta is going? Because it is a business, right? Like you said, right? You have to play their game, right? I have my idea, but I want to hear yours, and then I'll counteract where do you think the state of meta ads are going? What are they gonna favor?

Yeah, we're almost in 27, and I think the space is changing so fast, especially with the uh the age of AI we have now. Um, ChatGPT specifically. Uh, they are starting an advertising, uh, advertising on their platform, and a lot of people believe this is uh pioneering this new space. And the reason I'm sharing that is because I think uh Meta is gonna have to start to adapt. When the internet first came out, no one knew what it was. Uh no one wanted to put money into it to advertise. It was it was this uh it was this um uncharted territory, right? And uh now it's just everyone knows this is how it works, right? You have Google ads, uh, and then the same thing happened for for Meta, you know, Facebook, Instagram. Why would you put money into that? Uh well it's it's proven to just be how all businesses run these days. I mean, you your small bomb and pop shop, they know that yeah, we could advertise on Instagram and then and then up to like uh Fortune 500 company, they're doing the same thing. So it's the the game for everybody, but the reason I I mentioned this is because a lot of people are using uh AI as their search engines now to uh look for results. They're not going to Google as much anymore. It depends on the age, of course. Uh it doesn't really apply to our demographic, but uh and others. So I think Meta's gonna have to adapt. I think it's gonna get competitive. And uh specifically in 2027, I know that they are making more decisions for the businesses than we used to be able to do. Uh so they're taking the wheel, they're taking the direction away from us uh to of course make themselves more money. So uh there's something in the metaspace called um audience networks. And this is just where essentially where your ads are gonna appear on different platforms. So we used to be able to turn this on and off because I only want my ads on Instagram, I only want them on Facebook or or one of the other. And now they're saying, no, no, no, no, no. You're just gonna give us money, we're gonna put it wherever it benefits us. So it's uh yeah, you you have to really stay on top of it. The space is evolving very fast.

I would argue that, and I think it's the most interesting part in the state of social media, AI, and meta. We're gearing away towards lack of a better term, professionalism. Yeah. Right? I go on meta, I get ads from Fortune 500 companies. It is literally the ad is a screenshot web of a Twitter post. Yeah. That's the ad.

Yeah.

And they're spending stupid money on it, meaning it's working.

Right, right. I mean, it's what gets people's attention, right? So it's it's the name of the game. Uh, you there, I'm sure you've seen the ads that look like someone's uh notes in their iPhone. Uh it's it's the same thing as that. So the it's it's you just have to stay on top of what's working, and and I think people's attention spans are dropping a bit, but that's due to uh the onslaught and and harassment, I would say, um, on the social media side of things. So yeah, you you gotta you gotta do things different. And right now, the thing that's working is organic trending uh looking content that was shot off of a phone, you know. Sometimes it's a little bit gritty, sometimes a little blurry with just a text overlay that that anyone could have made. Uh I think people have tuned out the the professionalism and the the cinematic uh expert grade level uh type advertisements because it's just we've just gotten used to it, you know? And I'm sure it'll flip-flop. It's kind of like when uh fashion trims come back, you know, they they kind of cycle. We go through it, everything comes back around. So uh right now that's where we're at is organic.

Even even add more to it, what uh what I've noticed, and I want to get to elaborate on this more, Meta has AI integrated into their ads. Right. And they take your graphic and they do AI generated images. Right. They're favoring those AI generated images. Right. I see I like I've listened to a lot of podcasts where you want that on, even though it makes your ad look like ridiculous sometimes. Right. But that's what Meta wants out.

Right. I mean, we tested this and we saw a significant result. Uh we have an ad that we use their their AI feature. It turned a static picture into like a three-second video, uh, which is crazy. Uh, but the fact is it's it's performing incredibly. I mean, the the volume of people that have uh engaged with that, clicked on that, and the people it's put in front of was significantly more and faster than our other ads have been. And of course, they're this is kind of like them taking the wheel. Like they're telling you this is the name of the game right now, this is the space, so you you have to be willing to play with it. And you you have to be willing to change and adapt and and synergize with the system. So yeah. It's definitely it's definitely I mean whether whether or not you agree with the space or or the way tech is going or AI, it's just uh um you you it's you gotta dance. You gotta dance with it.

So kind of like a little more future projecting. Where do you see the state of marketing in the next five years?

I mean, people have two directions, they think. Um, of course, right now, everyone's trying to get uh fluid in AI and proficient in AI, because I mean, every resume you'll see these days, it's gonna say you're an AI engineer or you're you're proficient uh on on the systems, whatever it might be, building building agents, building uh loops, workflows, just just systems building type stuff. Um, but again, that's people adapting with the space. And then there's there's other theories saying that we're gonna get to a point. I think this is uh not something I'm too uh knowledgeable in, but it's called the dead internet theory, where people will will get so used to and sick and tired of AI generated everything that they're going to search for the humanness in anything. So things that look imperfect, things that don't look like they were generated by a computer. Um so yeah, it could go two ways. I think uh it's very biased. Most people are thinking that uh the space is gonna favor AI and uh take a lot of the tasks and roles away from marketing specifically. Uh, but I would argue that if you're just one person, you're always gonna have to do marketing. If AI can do all your marketing, there still has to be someone behind the AI to run the marketing. So I think uh the biggest impact you're gonna see is in big companies. I mean, I know people specifically um that have been affected by this. Uh they consolidate, right? Consolidate roles and responsibilities into less people and perhaps even one person, but there's always got to be one person, at least for now.

So no, I I couldn't agree with you more. And Skylar, just to wrap this up, the same question ask everyone at the end. What something specifically would you like to take accountability for?

You have to take accountability for. Um I was gonna say myself until you added that. Um but probably myself. I mean there's different aspects of my whole life I've I've come to learn that if you can master yourself, you can master anything. And um so the first part of your answer was yeah, I take accountability for myself, you know, because I have to do that before anything else. My job, my family, my relationships. Um but at the same time, there's uh specific parts of me that I think I can improve more. Is yeah, I take accountability for that. But I think that. I think that. I mean, I've always had that philosophy. If you can master yourself, you can master anything. So um, yeah, not the best answer, but uh there's there's not too many things I feel like are avoid of accountability right now, so except for prioritizing my health. So yeah. I think I'm just trying to say I need to get more sleep, but that's all.

That's fair enough. I couldn't agree more. Guys, thank you for watching this week's episode of the Anthony Amor show. Don't forget to like, subscribe, share, and we'll see you next time.