Fill this in from memory. Do not open a spreadsheet. Four numbers are about money, six about growth, two about whether the business needs you in the building. Most owners over a million can fill in five or six. Whatever you cannot answer is the finding.
I ran a gym for nine years before I paid myself a real salary. The business was not the problem. I was not measuring the things that decide whether an owner ever gets paid, so I could not see what was wrong, and neither could anyone I hired.
You are measuring. Your problem is a decision you are avoiding, not information you are missing.
Normal for a business over a million, and the reason most owners at your size feel busy and broke at the same time. You are running on the numbers that are easy to see, which are almost never the ones that move your take home.
You are flying on instinct. That works right up until it does not, and you will find out late. I found a hundred thousand dollars of embezzlement in my own company the first month I started tracking properly. My gut never caught it. The spreadsheet did.
You just did from memory what I do from your exports. Financials, payroll detail, your CRM, your org chart, read by someone who runs two of these and has no reason to be nice about it. Six pages. Three priorities in order. A list of what I am deliberately leaving alone, with the reason attached to each one.
Twelve numbers that decide whether a gym owner gets paid. Four are about money, six are about growth, two are about whether the business needs you in the building. You fill it in from memory, without a spreadsheet, and count the blanks. The blanks are the finding.
Zero to two blank: you are measuring, and your problem is a decision you are avoiding, not information you are missing. Three to six blank: normal for a business over a million, and the reason most owners at that size feel busy and broke at the same time. Seven or more blank: you are flying on instinct, and you will find out late.
Owner take home, because if you do not know it nobody in the business is accountable for it. Percentage of booked appointments that showed up, because almost every gym that thinks it has a closing problem has a show problem. Monthly churn, because without it every growth number is a leaky bucket. And decisions that required you, because that number tells you whether you own a business or a job.
Yes. No email is required to use it. If you want me to read yours, you can send it at the end, and I will send back what I see. No pitch, no call booking, no sequence.
The Teardown. It is the same exercise with the other two hundred numbers, done by me, from your actual exports, written down as a verdict with three priorities in order. It is $2,500 and open to gym owners collecting one million or more.