ANTHONY AMEN.

Accountability Is Leverage

I'm Anthony Amen. I run a premium fitness company with two studios, I host The Anthony Amen Show, and I work with gym owners who got past a million and are still not paying themselves like it.

Start with the Teardown The free one, closes Sept 15 Listen to the show
Founder, Operator, Host. New episodes every Monday
Accountability Is Leverage
Live it. Wear it.
The First Teardown

One gym.
Taken apart
in public.

Free. Twelve weeks. Filmed and published.

You get the $2,500 Teardown, plus my CFO, CMO and COO inside your business. The one person I pick pays nothing for any of it. What you pay with is exposure: your real name and your real numbers, on camera, permanently.

Read it and apply
The premise

I take accountability for everything, because it gives me something to fix. It isn't anyone's fault but my own.

Anthony Amen
For gym owners doing over a million

You hit a million. What did you pay yourself?

The industry is very good at teaching you how to get to a million. Almost nobody works on what happens to the owner after. That gap is the only thing I work on, and everything starts with a $2,500 written Teardown of your business. After that there are two levels, and they are different in kind, not just in price.

Step one. Everyone.

The Teardown

$2,500
Paid in full

An outside read of your numbers and your operation, written down. The gap between what you think is wrong and what the numbers say is wrong.

  • Six page written verdict
  • Delivered in ten business days
  • Three priorities, in order
  • Open now
Start here
Step two. Most owners.

The Board

$3,075
Every four weeks

You bring the constraint. I give the verdict. Four owners who see everything, and a written commitment every week that gets read back.

  • One hour a week, remote
  • Four seats, fixed cohort
  • Starts March 1, 2027
  • Thirty day guarantee
Read about the Board
Step three. Three clients.

Fractional Operator

$15,000
Every four weeks

I bring the problem out of your numbers before you have seen it. My executive team in your building, four times a year.

  • Weekly, one on one
  • CFO, COO and CMO on site quarterly
  • Three clients ever
  • Six months, then renews on results
Read about the Operator

Nobody works with me cold. The Teardown is how I find out whether I can help you, and how you find out whether I am worth listening to. Read the whole thing.

Anthony Amen
Who I am

Anthony Amen

I built and still run Redefine Fitness, premium one on one medical fitness with two New York studios, and I host The Anthony Amen Show. I ran my company for nine years before I paid myself a real salary, and I spent about seventy thousand dollars a year with two coaching companies during that stretch. That is the product spec.

It all runs on one idea: accountability is leverage. Stop explaining the problem and start owning it, that's the only thing you can actually move.

My story Work with me
The proof under all of it

I am not a coach who used to own a gym. I own two right now, and I am in them this week.

9
Years running Redefine Fitness
2
Studios. Stony Brook and Mount Sinai
1,000+
Clients trained. About two hundred on the floor right now
340+
Episodes of the show

A thousand people over nine years with two hundred on the floor at any given time is a retention number, not a churn number. Anybody can put a thousand people through a door. Keeping them is the part nobody puts on a sales page, because most companies cannot.

Free, no email required

Start with what I give away.

Most gym owners do not have an information problem. They have a decision problem. So the books are open. The only thing I ask is that if one of them changes a number in your business, you tell me which one.

Two minutes

The Scorecard

Twelve numbers that decide whether you get paid. Fill it in from memory. Whatever you cannot answer is the finding.

Score your gym
Book one, 37 pages

The Sales Playbook

Pricing, the consult, the eight step close, the cash play, and the activity math that tells you whether this month was luck or work.

Read it
Book two, 31 pages

The Operating Playbook

What you keep instead of what you make. Payroll as the whole game, hiring above your floor, firing in four minutes, protecting the standard.

Read it
Three ways in
01

The Podcast

The Anthony Amen Show. Founders and operators on what actually worked, what nearly broke them, and the takes most people won't say on camera.

Listen
02

For Gym Owners

Three products for owners past a million. The Teardown is open now. The Board seats its first cohort March 1, 2027. Fractional Operator takes three clients, ever.

See the three
03

Redefine Fitness

The company I built and still run. The proof under everything else, and the reason any of the advice is worth a damn.

The story
The idea

It starts with founders and operators, but accountability as leverage isn't a business tactic. It's how you move anything you've been blaming on something else.

Your body

It isn't genetics or your schedule. It's the inputs. Own those and the results stop being a mystery.

Your money

The economy didn't do this. Your last ten decisions did. That's the good news, they were yours.

Your relationships

You can't move their half. Own yours and you're holding the only lever that actually works.

Your work

Nobody's coming to recognize you. Own the output, stop waiting to be picked, and the leverage compounds.

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All episodes About the show

Not ready for a Teardown yet?

Get on the list. You get the First Teardown episodes as they publish, the anonymised findings from every teardown I do, and first word when a Board seat opens. No pitch sequence, no daily emails.

I read every one of these myself. The 'why' tells me whether to write back. No spam, no daily emails.