Weekly, one on one, with my CFO, COO and CMO in your building four times a year. In the Board you bring the problem. Here I bring it, out of your own numbers, before you have seen it. This is the deep end and it is not for most people.
Flat fee. No performance kicker. Six month minimum, then it renews on results or it does not renew at all.
That is the whole distinction and it is not a matter of degree. In a room of four owners, you decide what to put on the table. Whatever you are avoiding stays off it.
Here I am in your numbers every week. I find the thing you were not going to raise, and I raise it. Sometimes that is the reason people leave, and I would rather say so now than discover it in month four.
I still do not do the work. I do not run your ads, write your emails, build your systems or manage your staff. I diagnose, set the order, set the standard, and review what you did. If I do it, it leaves when I leave.
My CFO, my COO and my CMO, in your building, three days at a time. They are not consultants I hired for this. They run my company.
They come to assess, not to build. Each one leaves a written document and the same sentence: I do not build, I assess, it will be in the report. No document, no payment. That rule exists so nobody walks out having had a nice chat.
Flat fee, no performance kicker. A kicker gets gamed, and an incentive that pays me to argue with you about your own money poisons the thing I am actually selling.
The risk sits in the renewal instead. If you did not do the work, there is no renewal. If you did the work and the results are not there, you get a free re teardown and ninety more days.
Three clients, ever. Not a scarcity tactic. It is fifteen executive days per client per year out of a company that has to keep running.
$15,000 every four weeks. Thirteen cycles a year. Not billed monthly and not quoted as an annual number.
A million per location, collected, trailing twelve months. Per location, not total. Below that the work does not pay for itself and I would be taking your money.
A Teardown first, unless you clear that line. If you are above it you can come straight here. If you are not, we start with the Teardown and neither of us commits to anything bigger until I have seen the numbers.
Anthony Amen functions as an outside operator for one gym business: a weekly one on one working session where he reads your updated scorecard before the call and brings the topic from what he sees in it, plus his CFO, COO and CMO physically in your building four times a year, each leaving a written assessment through their own function.
$15,000 every four weeks, thirteen cycles a year. Flat fee, no performance kicker. Six month minimum, then it renews on results. Never a twelve month contract. Thirty day full refund.
Three, ever. The executive team runs a real company with two locations, and every client costs that team roughly fifteen days a year on the road. That is a hard ceiling, not a scarcity tactic.
Owners at about two million and up, usually running more than one location or about to be, east of the Mississippi so the team can actually get there four times a year. A Teardown is required first.
No. Anthony does not run your ads, write your emails, build your systems or manage your staff. He diagnoses, sets the order, sets the standard, and reviews what you did. If he does it, it leaves when he leaves.
Fourteen questions, about nine minutes.
ApplyI read these personally and I answer all of them, including the nos.
There are three of these and I am not in a hurry to fill them, so this takes a little longer than the other two. You will hear from me within five business days either way.
If you have not done a Teardown, that is where it starts. I do not take anyone into this without having seen the numbers first, and I am not going to make an exception because someone can pay.
Nobody gets Fractional Operator without a Teardown first. I am not sending three executives into a building I have never looked at, and you should not commit $15,000 every four weeks to someone who has not read your numbers once.
I have your application. It moves to the front of the line the day your Teardown is delivered, and the Teardown usually tells us both whether this is even the right level.
Something went wrong on my end, not yours. Email me directly at anthonyamenfitness@gmail.com and I will pick it up from there.
Nothing here is shared with anyone. If we do not work together it is deleted.