The playbooks

The gym owner's
playbooks

A twelve number scorecard and two short books on running a gym that actually pays you. No theory, no filler, no top five tips. What I do, why I do it, and where each rule breaks. Free, no email required to read them.

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Why free

Most gym owners do not have an information problem. They have a decision problem. Charging forty nine dollars for a PDF filters for people who buy PDFs, not for people who run the thing. So the books are open, and the only thing I ask is that if one of them changes a number in your business you tell me which one, because that is the feedback I cannot get any other way.

On Instagram, comment PLAYBOOK on any post and the DM sends both books straight to you.

Get the next one first

The next playbook goes to this list before it goes anywhere else, along with the First Teardown episodes as they publish. No daily emails.

Phone is optional. Add it and I can text you when a new playbook drops. Reply STOP and it ends.

Want a coaching spot instead? Join the founding list. Four spots.