The playbooks

The gym owner's
playbooks

Three short books on running a gym that actually pays you. No theory, no filler, no top five tips. What I do, why I do it, and where each rule breaks. Free, no email required to read them.

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Why free

Most gym owners do not have an information problem. They have a decision problem. Charging forty nine dollars for a PDF filters for people who buy PDFs, not for people who run the thing. So the books are open, and the only thing I ask is that if one of them changes a number in your business you tell me which one, because that is the feedback I cannot get any other way.

On Instagram, comment PLAYBOOK on any post and the DM sends both books straight to you.

Get book three first

One email a week. The new episode, the new blog, and the operating breakdown behind them. Book three goes to this list before it goes anywhere else.

Phone is optional. Add it and I can text you when a new playbook drops. Reply STOP and it ends.

Want a coaching spot instead? Join the founding list. Four spots.