Home / The Teardown / The First One
One gym. Long Island. On camera. Free.

I am going to take
one business apart
in public.

A full Teardown Plus of one Long Island gym. Twelve weeks, filmed start to finish, and published. Your real numbers, your real name, and my real verdict, in front of everybody. It costs you nothing. That is not the hard part.

Applications close September 15. Decision September 22. It starts October 1. One winner.

Why you

You are past a million and you still cannot answer three questions.

What the business actually collected last year. What you actually took home. And which of those two numbers has moved in three years.

Most owners at your size can answer the first one. Almost nobody can answer the third without opening a spreadsheet they do not trust.

I am going to answer all three out loud, on camera, for one gym.

What you get

The $2,500 program, plus three people you cannot hire.

You pay nothing for any of it.

01

The Teardown

Your numbers and your operation taken apart, with exactly what to do about it and in what order. That is the $2,500 product.

02

The Plus

My CFO, my CMO and my COO go into your business. Each comes back with what they would actually do. That part is not for sale at any price.

03

Twelve weeks

October 1 to late December, with me holding you to it. Recommendations you nod at and forget are worth nothing.

04

Four episodes

Professionally produced, about your business, yours to use in your own marketing forever. Raw footage too if you want it.

What it costs

No money. Your numbers instead.

Your revenue and what you personally take home go on YouTube under your real name, permanently. Your staff will see it. Your landlord will see it. Every competitor on this island will see it, including me.

That is the entire price. There is no second invoice and no upsell waiting at the end.

What you get for it is position. You become the only gym owner on Long Island whose numbers anyone has actually seen. In a market where nobody shows anything, that is not a cost you pay. It is the thing you walk away with.

Think about it properly and talk to whoever needs talking to. A yes you take back in November is worse for both of us than a no today.

Who this is for

Five requirements. All five.

In my own words

The episode where I explain the whole thing.

Eighteen minutes. The offer, the requirements and the reasoning, said out loud before any of it was written down here.

What happens

Six dates.

Nothing here is guaranteed to work. I said that on the show and I am not going to soften it on a web page. What I will do is show you exactly what I would do, and then show everybody whether it worked.

Apply

Eighteen questions. About ten minutes.

I read every one of these myself. Applications close September 15.

This one is required.

Long Island only, Nassau or Suffolk. That is not negotiable, because my crew has to be able to drive there.

This one is required.

Number only.

This one is required.

This one is required.

Cash in the door. Estimates are fine. $750,000 is the floor for this one.

This one is required.

Salary, draws, distributions, and anything the business paid for that was really yours.

This one is required.

This one is required.

Write it the way you would say it out loud to another owner. Do not clean it up.

This one is required.

What changed, or what stopped being tolerable.

This one is required.

This is the most important question on the page. Answer it honestly or do not apply.

This one is required.

This one is required.

Business partner, spouse, landlord, anyone. If the answer is nobody, say nobody.

This one is required.

This one is required.

This one is required.

Everybody has something. Naming it now is how we work around it.

This one is required.

One paragraph. No pitch.

This one is required.

This one is required.

This one is required.

Got it.

I read every application myself. You will hear from me by September 22, either way.

If you are shortlisted we will talk on the phone before anything is decided, and before anybody signs anything.

Got it.

I read every application myself. You will hear from me by September 22, either way.

Applications are closed.

The window for this one has shut. There is not a second one scheduled and there might never be, so there is nothing here to sign up for.

That did not send.

Something went wrong on my end, not yours. Email me directly at anthonyamenfitness@gmail.com and I will pick it up from there.

Nothing you write here is published unless you are chosen and you sign an agreement first.

Your email goes on my list so I can tell you what happened, and so you get the show when it drops. Nothing else on this form does. Your numbers stay where you put them. One click gets you off the list.