A full Teardown of one Suffolk County gym, filmed start to finish, and published. Your real numbers, your real name, and my real verdict, in front of everybody.
It costs you nothing. That is not the hard part.
Everything I say about this method, I have proved on exactly one business: my own. That is not enough and I know it is not enough.
So I am going to do the whole thing on somebody else, on camera, and publish it whether it makes me look good or not. If the verdict is wrong, you will watch it be wrong. If they ignore the three priorities, you will watch that too.
That is the deal I am making with everybody watching. This is the part where I stop describing it.
An episode of the show, sat across from each other, going through your numbers out loud. What you told me your problem was, and what the data says it actually is.
I walk your floor and go through the findings where they actually live. The three priorities, and everything I am deliberately not touching.
What it would look like if I came in properly, with my CFO, COO and CMO. A walkthrough of the work, not the work itself.
We sit back down. What got done, what did not, and what changed in the numbers. This one is not scripted and it is not guaranteed to be flattering.
You are in Suffolk County, New York. My crew has to be able to drive there. There is no exception to this one.
You will show your real numbers under your real name. Revenue, payroll, debt, and what you actually paid yourself. Anonymised does not prove anything, so I am not offering it.
You can commit to the dates. Starting October 12, three filming days, and a follow up six weeks after that. The dates are fixed and the crew is committed to them. If you disappear halfway, the series ends halfway and that is the episode.
You will actually do the work. Three priorities, thirty days. If you would rather be told you are doing fine, this is the wrong thing to apply for.
No money changes hands. The Teardown is $2,500 and you are not paying it.
What you are paying with is exposure. Every competitor in Suffolk County will see what you collect and what you take home. So will your staff, your landlord, and your members. Some of what comes out will not be flattering, and I am not going to cut it because it stings.
In return you get the work, the document, and a piece of content about your business that no amount of ad spend buys. Owners who let themselves be examined in public tend to come out of it looking like the most serious person in their market.
Think about it properly before you apply. Talk to whoever needs to be talked to. A yes you take back in November is worse for both of us than a no today.
You fill in the form below. Eighteen questions, about fifteen minutes. Six of them are numbers and the rest are you talking. It closes September 19 and I read all of them after it closes, not as they arrive, so there is no advantage to going early.
You get an email straight away confirming I have it. If a requirement rules you out, that email says so on the spot instead of leaving you waiting five weeks for a no.
Between September 19 and 26 I shortlist three people and call each of them. That call is not a sales call. It is me making sure you understand what publishing your take home does inside your own building, and you making sure I am somebody you want doing this.
September 26 you hear from me either way. Picked or not picked, from me, not from silence.
September 29 to October 10, the agreements. An appearance release, a participation agreement with the dates in it, and releases for any staff on camera. Read them properly.
October 12 it starts, and your materials are due that day. Your profit and loss with monthly columns, twelve months of payroll detail, what you personally took out, your debt with balances and payments, your leads by source, your full pricing menu including the discounts and the one guy still paying 2019 rates, your org chart, a list of the titles of every written process you have, and one week of your own calendar written down honestly.
Send what you have. Do not build anything. If half of it does not exist, that is not a failed intake, that is the first finding. There is a difference between a business doing badly and a business that cannot tell you how it is doing, and the shape of what you cannot send is how I tell those apart.
Then three filming days across late October and November, and the follow up six weeks later. The last one shows what actually changed, and it is not guaranteed to be flattering.
The episodes publish in January and February. Permanently, under your name.
I read every one of these myself. Applications close September 19.
I read every application myself. You will hear from me by September 26, either way.
If you are shortlisted we will talk on the phone before anything is decided, and before anybody signs anything.
I read every application myself. You will hear from me by September 26, either way.
The window for this one has shut. There is not a second one scheduled and there might never be, so there is nothing here to sign up for.
Something went wrong on my end, not yours. Email me directly at anthonyamenfitness@gmail.com and I will pick it up from there.
Nothing you write here is published unless you are chosen and you sign an agreement first.
Your email goes on my list so I can tell you what happened, and so you get the show when it drops. Nothing else on this form does. Your numbers stay where you put them. One click gets you off the list.