The Program Was Free So Why Did She Quit

Full transcript

Hey guys, welcome back to the Anthony Eamon Show. I'm Yao, the co-host. We're here with Anthony Eamon, obviously. And today we're discussing the rebuild scholarship. Um, something very sad happened that we weren't expecting, but it happened. It's a part of life. And the question is, how do we get over it? How do we move forward? And how do we avoid this from happening again next year? I'm gonna pass it along to the host, Anthony Eamon himself. Anthony, what are your thoughts about the rebuild scholarship, the person that we selected quitting in the middle of the program?

It confirms past assumptions. It's kind of what always talk about. Sometimes you get on the same less than 400 times before you end up doing it.

I remember you said that, yeah.

What that past assumption is, for those that do not know, when someone gets something for really cheap or free, they don't have value. The psychology has shown the biggest way to hold value into something is to pay for it. But not only pay for it, pay for it where it hurts. Right? If you spend a lot of money on something, you're way more likely to use that thing. Exactly. Because now you value that because you spent so much hard-earned money on it. Exactly. So when you get things for free, or you get things for discounted, or you get things for cheap, it goes in the junk drawer, and I'm not using it, or you're not valuing it, and we're not getting results from it. So why we keep our prices as high as we do at Redefine? Because I know that's the way to get people results. I know the price is gonna give me not only the best fitness specialist, the best softwares, the best technology, the best education curriculum. The person also now is gonna pay such a high premium for it, they're gonna come and get results. It's the Planet Fitness model in reverse. Elaborate. So Planet Fitness purposely charges $10 to $20 a month, depending on where they are. And the idea is you pay so little for it, you stop going. Because if everyone went to Planet Fitness, the gym wouldn't be able to hold it because it'd be weary of a fire coat and they go out of business. So they do things to make sure you don't show up anymore and you lose motivation. And they just keep taking the money. That's why they people always make fun of them for having pizza, bagels, candy. They try to think of things to make you not show up so that you can just forget about it and it's only 10 bucks a month and you keep paying forever.

Wow.

That's why they have the local arm and their commercials. It's to keep away from those people. No, these people are motivating. So those people use the membership.

It just hit me. I'm like, you're right. Because when I used to go to Planet Starting to Truck, but I used to go to Planet Fitness, I'm like, what gym is having pizza? And I didn't put the two together, and it's wow. It's no don't come back.

And they just take the money because it's so wow. Because that and they make it hard to cancel. So now it's a lot of work to go cancel for $10 a month. So then it's just a volume game for them. And they grew their business like that.

It's just reverse psychology. Dude, whoever thought about that's genius. We're gonna have candy, we're gonna have this. People were probably like, don't do that. It's a gym, and it worked. Damn. I just thought that's brilliant. Sorry, that's a side note. That see, sometimes you just gotta think outside the box to be successful. And I never would have thought about that. And me thinking from a frame of mind of that guy, that guy, that person or lady that thought about an idea, I would have been opposed to it. Like, don't do that. And look how it worked. So that's a side note. Step outside the box. But going back to the point, elaborate. Now your model.

Our model, super premium, yep, super expensive, and it forces us to deliver results because now you're paying so much money. You're gonna show you. If you don't get results, you're gonna quit.

Right?

You're gonna stop coming to us and trust me.

Because you're not, I'm not paying that.

I didn't get it, I'm getting results. Exactly. But it's also gonna make sure they work on the outside. They're gonna think twice, I'm putting all this work in and paying all this money. Now I'm not gonna go have the pizza, the bagels, the donuts.

Yeah.

Really, I'm gonna really value the things I'm learning and apply them because of the amount of money I'm spending on this.

I mean, that's simply put. With that being said, well, let's talk about it. So it's the first time we have Anthony on camera for the Rebuild Scholarship. Anthony, why did you start the Rebuild Scholarship? What was the purpose of it? The purpose of the rebuild scholarship was to give back to those people that were like me.

Which is where I was left broken, debilitated after my neck injury, and I wanted to re-give back to those people. Maybe the ones that couldn't afford it. Maybe we could just help them out and get them back on their feet. Like it came from a really good place. It cost us a lot of money. I know. I know. Let's go into some of the details. Let's go into some of the details, man. We're talking weeks. 12-week program, which we charge alone for what we gave away for free, five thousand dollars. Yeah. For 12 weeks is five grand. Five grand. Wow. So all that money we left out of because a lot of that goes into the trainers, the times of the programs, and all that stuff, the time to take it away from other people. It's opportunity cost. Then we did videoing, editing.

Yeah, bro. The amount of hours you put into it. Yeah, I was about to say that. Outside of what I was contracted to do, I had to drive here two hours, four-hour drive, film her. It's just a lot. We did a lot.

We did like selecting someone, going like all the time and effort we put into it. We value, we were close to $10,000 of all in for this.

That's outside of video production cost. Correct. Because of the things that you also have to script it. You can't just drive and not know what to shoot. It was a lot. Coordination and a lot of things. So we're over 10,000. You did it because you want to tell people that were in your position. Can you elaborate more like that? More about that.

20 broke in college, left hopeless. I couldn't afford like I actually couldn't afford shit. But I needed help. I really needed help. I had no house to take a mortgage on to go get help. Every doctor told me they can't help me. Doctor told me he's a physician, not a magician to get out of his office. Oh it was. That's what a doctor said. That was the last doctor I went, the 25th doctor. He told me he's a physician, not a magician, you can leave now. That's disgusting. And I was like, okay. Can you talk a touch on that a little bit? Why did what uh prompted him to say that? He literally looked at my MRI results, saw that C2 to C6 were all herniated bulging, and I was getting tension migraines, which is where your neck locks out, and then the muscles from inside your neck pull on your head, it gives you these debilitating migraines. And I had very little range of motion. My range of motion was like this. This is like Wow, because you had an accident. Because of falling backwards on ice, yeah. You fell backwards. I literally got stuck at 90 degrees. I couldn't raise above that. It was really bad. Like I was on percocet flexor. You got surgery? No, no doctor would do surgery. I was looking for an answer. The answers I got were we don't do surgeries on 20-year-olds in the neck. It was try PT, and every time I went to physical therapy, it was do these exercises that made it worse. Or it was go get massages, try acupuncture, try this drug, try that drug. Or the last doctor, like I said, literally said he's a physician, not a magician.

And you did that, let's make it clear, you went through all those stuff. You tried them. You didn't have to do the extra. You did it for three and a half years. And how did you saw come to a resolution? I found a cure. What was that cure?

I have to take matters into my own hand. I have to I I got over the suicide, right? That was a big thing. Fitness and medicine. So if I was able to get over suicide, I can get over this. Yes. And I wanted my life back. I I wanted some form of normalcy. Like I was, I loved roller coasters. I still can't go on them to this day. Why? Because of my neck. It locks out. Like it's still I'm not cured. Like that's I think that's the problem, is people look at these things and say, okay, it's either a cure or I just live with it and suck it up.

Yeah, you gotta choose one. Succumb to it or but take even MS, right?

We don't cure MS here. There's there's no cure. That's obvious. So you can either A, succumb to the disease and go downhill really quick, or you can fight the disease and overly prolong your quality of life and get a lot back. It's not gonna be cured, but you're getting getting back so much time. And how much how much do you value time on this earth? Correct. How much do you value good quality time on this earth?

I was about to say that mobility and all these things.

Right? People like I even get people that tell me they can't afford our programs and they're not gonna go anywhere else because they don't have the accountability to go anywhere else. So I'm like, what's the other option? You're gonna lay in bed all day? And just like you're just gonna lose. How much is walking worth to you? Correct. How much is going on vacation worth to you? How much is being able to do day-to-day things? Or is or is your life you want to just accept the fact that a thousand bucks is too expensive to be able to live another 10 years? Correct.

Like I just don't see the trade-off. Correct. And you don't and they don't know the value because they have they have the opportunity to do it every day. It's until you lose it, then they realize it.

Well, then it comes to the side of are do people actually want to get better? Right? A lot of people just want to blame others outside circumstances and really just don't want to get better. That's why they say things like it's too expensive. No, you just don't want to cut other things in order to afford this, and you want everyone to complain and get sympathy for people complaining to you about what's poor me, poor me, poor me.

Because getting better takes work. So they try to avoid it and use excuses as the scapegoat. That's what that's what it is. That's pretty much what it is. And in your case, you didn't do that. You said, I'm gonna take medicine, you went through all the doctors, physicians, all these things. You took medicine to your own hands, and fitness was your cure. Fitness, that's what that's what the slogan fitness is medicine came in. Fitness cured you or gave you some type of mobility or a better quality of life than you would have had if you didn't do that. And um, with that being said, years down the line, you started to rebuild scholarship to help people in similar uh conditions, whether that's depression or mental, you know, they need to get their mental health together. We started to rebuild scholarship a few months back. We wanted to launch it in May, and you selected somebody. What happened with that person you selected? Do you remember?

Yeah, so the rebuild scholarship I did in May, because May is a very special month to me. It's been my luckiest month ever. Correct. It's the month of my birthday, it's the month I met my wife, it's the month I got engaged to my wife, and it's ultimately the month I married my wife. So were there all different years?

I was about to say, was that deliberate? All of them? No. Come on. Swear, come on, come on, come on. No, I swear, not deliberate whatsoever.

You just randomly all right, okay. Expect like meeting her, like no, I know that. Yeah. She literally, I was working front desk at a big box gym, and she walked in on a guest pass, and all the salespeople were out of the gym because they left early that day and said, Ah, you can handle sales, we're good. So then Sarah walked in and I ended up giving her tour of the facility.

I never heard, hold on, I never heard this story before. This is the first thing I've done. Yeah, yeah.

So I I took the guest pass, I was like, let me show you around. So I gave her a tour. She swears that when I was touring her, I asked her like what she's going to school for, and she said a nurse, and my neck whipped back. And she's like, I knew instantly you liked me after that. I was like, really? Really? Yeah, so funny. Why did you whip? Like, what was it about nursing that made you? I think because I was so broken. I was just like. Oh, okay. Take care of me. That's what she's saying.

You're saying, okay, okay.

But after I told her around, I was like, all right, you can go work out. And I thought I was being Mr. Sly guy, you know? Yeah, yeah. I'm at the front desk and I'm working, and I'm really like keep glancing over. She's only looked to go to the other side. She's like, Anthony, so you staring at me the entire time. I was like, really? So leave. And I was like, all right, well, if you ever want to learn more about anything, like give me my number, but every then we start talking about something else. And she goes, okay. And then she grabs the schedule, she goes to step to leave, and then she turns back around. She's actually, she's like, if I have any questions, can I text you? Oh, Sarah, Miss. Sarah, Sarah. Miss Haven! And I was like, Yeah, yeah. So I wrote my number on it. And then and then she left. And then about an hour later, I'm at work and I get a text from her. Thank you for showing me around the smiley face. I'll never, I'll never forget. I was friends with a couple people that worked at the smoothie bar. I ran over and I was like, she texted me back.

Are you serious? Oh, I'm so happy. Were you so? Let me ask you a question. Dang, were we gonna get Mrs. Amon's, obviously his wife, Sarah's wife. We're gonna get her on the show soon. Um, and we're gonna dive into this. Is dope. Were you thinking of texting her at first, or were you just waiting? Were you was it strictly platonic?

I gave her my number, so I didn't have her number. Oh, okay, okay, okay. You didn't exchange. Oh I just gave it to her, I wrote it on the paper, and she texted me. And then I ended up talking to her and I invited her to work out with me the next day because I was off. Wow. Went and worked out with her, and I was in the same gym? In the same gym? Yeah. Okay. I was so nervous. And uh half of the work, I was like, Were you a muscular guy? In shape? You knew what you were doing, though, obviously. A little bit, but okay. I was like, you want to go for a walk after this?

Oh, Anthony, okay.

For a long, like, two-hour walk in Avalon and then went out to lunch. Let me hold up, bro.

Hold on, hold on. We're gonna have a good show in the second. Come on. Is this the second day? Yeah. And you went on a two-hour walk. You don't she don't know you, she wasn't weirded out. I feel uncomfortable. She told me she was a little bit.

That's so dope. And I think it's funny. She always makes the joke. I don't know if it's a joke. She says it all the time, but she's like, I was nervous, and like, because I was gonna know you, right? Yeah, yeah. And I saw you walk to your car and you went had a black Dodge charger. And she's like, I still got a charger. And I was like, Oh, he's got a cool car. I'll go.

Are you serious? That's what she tells me. I was like, really? You had them kind of cars back then? Yeah. That's dope. Okay, that's dope. Wow. Well, we're gonna go on a show. That was awesome. Just to get back on track. Um, okay. So you ended up doing a rebuild charge. You selected somebody, Anthony. What happened with that story? And we know why it why you wanted to launch it in May now. We understand. What happened with the gentleman that you selected? So we got hundreds of applications. Correct. Right.

We did, we paid, we paid advertising. I forgot about that. Yeah. Went through over a hundred applications, ended up picking somebody, did a Facebook Live announcing the winner. I remember that, yeah. I won't say the name, obviously.

No, no, no, no.

He was so excited. I called him out, I had him on live on the phone, and then I was like, all right, I'm gonna get you in touch with everybody, we're gonna get going. Literally, what was it, 24 hours later?

Yeah, like two days, yeah.

He texted me saying he doesn't want to do it, pass on to someone else. And then do you remember the reason? He said he wasn't in the mental head space.

And I think it's best if you choose someone on to choose someone else that is. So now obviously the the obvious choice is to go to the next best. I'm sure you probably had like you narrowed it down to probably three or four people, I'm assuming when it came down to select. Who did you go to next? Some good applicants who are really good ones. Yeah, man, it was really hard to pick.

Yeah, I know that. Yeah. Because it's like, how do you pick someone's story who's worse? You're comparing pains. It's so horrible. You're trying to do a good deed, and you're it's such a bad feeling, right?

100%, yeah. Because like you can't get it because she has a heart worse story than you. I mean, it sounds crazy.

Yeah, those people are pouring their hearts out. Yeah, it's tough. It's always hard helping. I can't pick everybody, so exactly. We end up picking someone, Dara.

And that's where we are today. Right. So, what did you see in Dara that made you say, yo, this is the lady?

I didn't get to know her too well throughout, because obviously the team kind of picked everything up throughout it. But I knew she had an autistic daughter, son, sorry, autistic son. And that stood out, because that's a lot of what we do here. Like 30% of our clients uh on the autism spectrum, and it means uh close to my heart. So having that was a big pull. She was single, right? So she didn't have a lot of help. I just someone I looked like she needed some stress and relief and willingness to do this. So that's why we ended up picking her. But you're the one who Yeah, I went through everything. I felt candid for everybody to be like we were supposed to sit down, her and I at the end, and after I was like, Right, literally, it was supposed to be this.

Yes, it was the day of everything was organized. I just I'll jump in here. So, yeah, so that's how it happened. Anthony selected the person, and then I went on my journey. The whole point is to document the experience, her working out here, seeing the physical change, the mental changes, and things like that, but going also a personal journey with her, not just uh a fitness journey with her. Uh, understanding her plight and her story with her son and the camaraderie she has with him. Um, and yeah, we did all that. Jesus and I behind the camera drove out here. We stayed with her, went to the parking, it was crazy. Hours. We did a lot. So I was really excited about this documentary, not just because she had a phenomenal story that would change people's lives, but we can obviously choose the next uh candidate easier because this would use we would use this as a promotional piece. That was the whole point of it. To get this in front of people that needed the help. So everything came together just fine and perfectly. And just out of the blue, man, this is how I feel. I'm just gonna be honest. Skylar and I, the CMO, kind of spoke about this. I just felt used. That's the I'm no, I'm gonna explain my step on it. Let me explain why I say that. You go through the whole program, and your obligation is not to just go through the whole program, but is to finish also the filming portion of it so that we can document the experience and then you use that to get other people to join the program for the next years and the years after. Anthony and I spoke about bringing her back as a season one winner. You remember all that stuff we spoke about. So the part the reason why I felt used is I'm gonna use this program for 12 weeks because it's free to make it obviously get a little healthier, lose some weight, but any obligations I have to fulfill on the filming side to complete this documentary, I don't give a rat anymore because I'm not benefiting from it. And that's why I felt used. Uh I feel sad. You felt sad it's a it's a cumulation of things. Okay, but can you elaborate on why you felt sad? I I'm gonna be, I felt upset. I was angry. I don't know. Okay. Internally, I feel sad for her.

Okay, why? Because it has to be hard. It's a hard thing, and I think you and I take it for granted because we do it all the time, to sit down and admit this is where I'm at fault. Publicly. Yeah, that one, yeah, right? And when you don't give 100% effort to something, and you start getting small losses, so small losses compound at the period, and then she has to come on camera and admit all those small losses. Like, I mean, think about it. Think about how hard this is from her perspective, which is why I feel sad. Like, she it's there was something going on with her that she didn't want to get better. That's the end of the day. And that's what I would know. That's what makes it sad. That's the purpose, bro. All the tests we did and everything, like, she needs this. Like, of course.

Like, it was That's to scale all the things she did poorly on.

She needed this. So, why is she canceling a bunch of sessions? She canceled almost half of them.

Oh, see, I didn't know that part. There we go. See, I thought the kid was.

She was always sick, she was always out. Oh. She kept canceling, not showing up. I extended her 12 weeks to 14 weeks for free. Oh, I didn't know. Hey. Just to help out, just to get her here. She would cancel her nutrition appointments, she wouldn't follow them. Oh, there you go. So all these small losses compounded. Correct. Because it's hard to admit you were wrong. People want to blame everyone, like I said. It's so easy to point the finger at somebody else. It's hard to point the finger at yourself, and it's even harder to do that on camera.

Yeah, but my thing is though, Anthony, you know what you were signing up for.

It doesn't matter. It's still people, you can hear something and think you're signing up for something and jump into it, except all these positive attentions, and then push comes to sub, it's like, oh shit. Take marriage, for example. Okay. This is just a good comparison. Let's talk about because I got I got a rebuttal for that. Go ahead. Half of all marriages ended in divorce. Correct. Right? So people are constantly hopping into it and then realizing, like, oh, I fucked up. 30 years of my life. Okay. It's hard to admit that. Think about how hard it is to make you screwed up. Some people get married and know within the first five years they don't want to be with that person anymore. And then for 25 years they're with that person anymore. They used to get out. They don't want to be there. But there's takes them so long to realize, like, yeah, oh shit, I need to get out. Oh, yeah. Like they don't. That's how hard it is for us to look internally to do what we need to do for ourselves. It's so tough for individuals to admit I was wrong.

Okay. And the and the opposite is also true. Have hasn't there been times where you or Sarah, in a relationship you are now, had disagreements and didn't feel like giving up? Of course. You're a human being. Isn't there times where you felt? Doesn't mean you're going to, right? Because you're tired. You get in arguments, disagreement. And not just you and Sarah, it could be you and anybody, any relationship, right? Did you quit?

Sometimes, yeah. No. In my life.

No. Okay, why not? Because I don't get married to get divorced. Okay, there you go. So let me stop you for a second. So you don't get married to get divorced. That should permeate every decision you make in life, not just but people don't have the accountability for themselves.

Okay, but then that's it then. And that's a societal problem. This can come into an existential. You understand what I'm saying? I understand, but that's what I'm saying. Like our society is programmed not to take accountability for themselves.

And then that permeates in every other decision they make in life. And that's why most of the time, people that don't take accountability are what? Let's be honest. They lose in most of the things in life. When you commit my whole point is when you commit to something in life, bro, commit to it until it's done. It ties into it, right? So it's.

You get what I'm saying? I I get it. And that's I guess it's And I'm not wrong. You're not, you're not wrong. I know what I'm thinking about right now is you're not wrong, you're right. Do you let the fact that people were raised a certain way dictate the answer should be no? Yeah, I was about to say that. It should be no, Anthony. Let me tell you. I'm agreeing with you. Correct. I guess. I guess the hesitation it comes off like you being a prick. I'm being what? Being a prick.

No.

A dick. It's not though. But it's not. Yeah. But that's how people would take it. Yeah, well, it's what it is. You don't want to sit. It is what it is. But then it then it conflate back to this like journey I've been going on for the last few years. And the good guy versus nice guy analogy I've talked about.

Yeah, we always we did it. Yeah, yeah, yeah.

But I think it's just important to talk about again. And because I think this is where most people are, they're in that good guy mentality. Exactly. Yeah, yeah, yeah. Dara did it because she wanted the people please. She wanted to make us happy. She wanted to make her family happy. And maybe someone differ herself. But she didn't understand she needed to just be a nice person and stand up for her morals and stand up for her values and put her foot down. Like if she you shouldn't say yes or something, then not do it. That's it. That's what I'm trying to say. Like I was talking to someone on the phone yesterday about this. Uh business acquaintance person. And I was talking about moving to Florida. He's like, yeah, yeah, yeah. I was like, no, like I'm going. And he's like, okay. And I was like, his name was Justin. I was like, Justin. This is my problem with society, right here. I'm talking about something, and you're sitting there and you're like doing that half-ass believe me. I don't say shit that I'm not gonna do. Thanks. And that's the problem, is everyone is so used to people saying shit that they don't do. It's just common knowledge. So they get used to it too. Like, how many times of growing up, I told people like, I'm growing this company national. Yep. I'm moving to Florida and running it remotely, and they left it off. Yeah.

And then when it finally comes, they look at me and they go, Oh, you're gonna do that? I didn't know you were gonna do that. Why? Because they do the same shit. That's why they do that. Because they they list a whole bunch of dreams that they never even go after and they eventually quit. So they put that assumption on you too. Oh, he's probably gonna do the same thing. It's projecting. You're going to Florida and you, all right. Are you gonna be national? You're gonna be a millionaire, yeah, whatever. Until you achieve it. Until Florida actually comes. Until you start looking for houses, until you put that deposit in. Then it's like, oh, he's really you really moving, Anthony? Dude, not everybody's the same. So yes, I get what you're saying. And and the the place I'm coming from is do not commit to something and say yes to something. If you know there's just a smidge of doubt in you, if you're not gonna complete it, do not say yes. Because you're not only wasting your time and hurting yourself, but a whole bunch of other people. How much trust did you just burn with people?

Tell me people are gonna do something that do it. Exactly. As a kid, I would remember hanging out with people or wanting to go places, people like, yeah, let's go out Friday. And then Friday would come, be like, guys, ready? Oh, we didn't like solidify those plans.

Yeah, bro. I was like, Yeah, I know them games, man. Yes. It's like we told we spoke about people still do that as adults. Yes.

Like we we agreed to hang out and do something. You blocked my calendar out. Correct. Like, I'm not well, it wasn't real plans. Then what's a real plans? There you go.

There's it again. These are the those are the people you get away from. And I and I'm gonna be honest with you, this is not personal. It's business. Daru's one of those people. And this is not, I'm gonna say it again, it's not personal. It's his business. You committed to do something and you didn't finish. And then on top of that, the lack of communication tells me there's a lack of accountability and it's very dismissive. You don't care. So, what does that leave us? Just screwed? No. And I think the same way you don't want to hold accountability, well, we're gonna hold you accountable. We're gonna come out and let people know. You got to understand that when you commit to something in life, if you don't want to hold yourself accountable and you want to hide underneath the covers and run, the world will hold you accountable. Someone will find out, and that is the reputation you are going to have. And this is a primary example of that. We're outing it. If you say you're gonna do something for me, Anthony, and you don't do it, what do you think I'm gonna tell the next person about you? Oh, I just did a deal with Anthony. I wouldn't trust that guy. He's not a good guy. Why? Well, this is what he did to me. I can only base my relationship based on what he did to me. And I'm telling you, I'd be careful because Anthony lies.

But yeah, am I and the best part is like I say things and forget, but because I'm human, a million things in my mind. But you know what I always do? What? I'm I'm fucked up. I tell people.

Yeah, but that's what I'm saying, though. And that's what I meant by the being dismissive. Okay, you forgot, it's natural. Everyone, it happens, it just happens. You're human. Nobody's perfect. You're gonna mess up. Where the problem comes in at is us constantly reaching out to you, not just one party, multiple parties, seeing where you are, and you're just gone. So therefore it becomes deliberate. I'm just ignoring you guys, I don't care. So now it's not an accident, it's not a mistake. And then on top of that, I just found out now that she was canceling all throughout. I didn't know that. So, how so Anthony, the question becomes in life, when creating programs, when creating charitable events or programs, whatever, just to give back and help people, how do you avoid that? Do you keep the free model or do you charge? What do you do to make sure you get to that person to finish? Honestly?

Yeah. How many times have I learned the same lesson in order to finally hit it in the head?

Even the free teardown. Oh, let's if you know what we may as well talk about that just a little bit once we're on that. Um, no, no, we'll talk about it next time. No, I think we cut it. Yeah, yeah. I was about to say the next one.

Because it's the same thing, people don't value it's free. Well, it's free means it's worthless. Yeah. And I get like the free model in the sense to we've talked about building a brand and things like that.

But like it's hard, yo man, it's so crazy. One guy said this, his client I did business with. He said, Yeah, let me tell you something. Very successful guy. He said, The hard, and I didn't understand back then, now I do. He said, The hardest thing you ever do in life, y'all, that someone told him, the hardest thing to do in life is help someone. I didn't understand back then. I'm like, I don't know what he's doing, like that didn't even make sense to me. Now I get it. Because you can't help someone that does not want to be helped. So you it's like pulling teeth, you're struggling to do it. Like, don't you see what I'm trying to do? It's tough. Can't force a horse to drink. You could leave this away, you can't force it to drink. It's the same thing. So I know you and I spoke about the free thing, Anthony. It worked to a certain extent for me, and then I also have some horror stories where people take advantage, so on and so forth. Um I think at a certain uh at a certain point you stop. That's where I'm at right now. I think once you build yourself up enough, your reputation has to speak for itself, your reputation has to precede you enough to allow people to want to pay. I think freeze screams, you're nice to me, and I take advantage of you. That's what I think at this point in time. Where do you stand with that? We did so many episodes talking about this here and there. Where do you stand today with that based on what happened? When we're free. Done, you're done with it. It's time to pay if you want it. Therefore, there's a and even if you don't commit fully, there's still a trade-off. I think what I'm gonna do, because I've thought about this, I was like, Yeah.

It was a fun idea I had, and maybe I'll do it, maybe I don't. But I was thinking when I first opened the gym. Free, but with a catch. Okay. Always the catch. The catch is the program's free. Every session you don't tend. Come on, talk.

I know what boy about to say is $200. And I love that. Yes, it makes sense. Therefore, there's still some type of financial commitment on your side. So if you're serious, so hey, oh, that's a lot of money. Well, it's not a lot of money, zero dollars, because you're gonna commit to it. As long as you commit, you don't pay anything. I think that's the next year we're true. Credit card on file? Yes. It's there. Oh, that's beautiful, dude. Oh, that's beautiful. So that's what we do for the rebuild scholarship next year. You pay. Every every session you miss is $200. Let's try that. What do you mean, try it? I'm trying it. We're all trying it. Guys, let's do it. $200 and apply it to your business if you're watching. Charge people for everything they miss. So if you're gonna do a program like Anthony's doing 12 weeks, whatever the case is, there has to be some type of financial commitment on that person's side so that your time is not just for nothing. It's not useless. You get something for your time if the person doesn't commit. A commitment, a relationship, everything is on two sides, not on one end. It has to be both parties. And when we came out with this program, it was a commitment on their side and our side. We committed and they fell short. So let's run the next year. Next year? That's what we're doing. You're gonna pay $200 for every session you miss. And if you're serious about it, you don't need to worry about it. It's free. You get results and feel great.

Yeah.

Pay a lot of money and feel like shiz. Like shiz. That's it. We'll catch you next time on the Anthe Amy show. Like, comment, subscribe. Peace.