New York Gym Updates with Charlie Cassara
Show notes
Last time we spoke with Charlie, we were talking about gym closures across NY state and how they were left to dry with no reopening plans.
Fast forward seven months and now everything is open with no capacity or other state mandates.
But what does this all mean?
Will gyms survive?
Is everything just back to normal?
What can we do to help our local gyms?
Charlie Cassara, President of the United States Fitness Coalition, really dives into how now isn't a time to celebrate. Yes, things are opening, yes gyms are picking up, but with no funding the $100,000 plus back rent and other fees that these places own, will now have to be paid.
Landlord will soon have the ability to start evicting tenants and gym owners are just left out to dry.
Please #saveourgyms and check out: https://usfc.info/save-our-gyms/
The GYMS Act—or Gym Mitigation and Survival Act—(H.R. 890/S. 1613) will establish a recovery fund to provide structured relief to health and fitness service establishments that have been uniquely hurt by the COVID-19 pandemic.
According to IHRS:
5 Pieces of Data Showing the Devastating Impact of COVID-19 on the Health and Fitness Industry
- 1.4 million fitness professionals have lost their jobs (44% of jobs in the industry).
- $20.4 billion in lost revenue through December 2020, that's a 58% decline from 2019.
- 17% of clubs permanently closed as of December 2020.
- According to a January survey, fewer than 50 percent of small gyms and fitness studios expect to survive through 2021 without federal support.
- According to data released by Yelp, gyms and fitness facilities currently face higher closure rates than nearly any other industry, including restaurants and bars.
Previous government programs such as the Paycheck Protection Program (PPP) have addressed some of the industry’s needs, though they have not been enough.
The health and fitness industry continues to face a significant loss of revenue—both in direct membership and ancillary costs like studio classes—and will do so for the foreseeable future. Clubs that have opened are opening at 25-50% capacity while still having 100% of their expenses. https://www.ihrsa.org/federal/the-gym-mitigation-and-survival-act/
Learn More at: www.Redefine-Fitness.com
I am taking one gym apart in public. Free.
One Long Island fitness business. Twelve weeks, filmed and published. The full Teardown, plus my CFO, CMO and COO inside your business. That is the $2,500 program and the person I pick does not pay for it. What you pay with is exposure. Nassau or Suffolk, at least $750,000 collected in the last twelve months, willing to hear the hard truth. Applications close September 15. One winner. It starts October 1.
Apply for The First TeardownYou hit a million. What did you pay yourself?
I work with gym owners past a million on owner take home, not revenue. It starts with The Teardown: a six page written verdict on your numbers, $2,500, delivered in ten business days. Not sure yet? Score your gym first. Twelve numbers, two minutes, no email.
Read about the TeardownScore your gymOne email a week
The new episode, the new blog, and the operating breakdown behind them. The next playbook goes to this list first.